Effective Date: July 15th, 2025
1. INTRODUCTION
This Notice of Patient Privacy Practices describes how NoHo Medical Services, P.C. and its affiliated professional medical corporations (the “Practice”) handle your health information. The Practice is dedicated to maintaining the privacy of your protected health information (“PHI”) consistent with industry best practices, including the standards at the Health Insurance Portability and Accountability Act (“HIPAA”) and other privacy laws. As part of our commitment to your privacy, we have established policies to ensure that your PHI is handled properly and in accordance with federal and state laws.
2. USES AND DISCLOSURES OF PROTECTED HEALTH INFORMATION
Your PHI may be used and disclosed for treatment, payment, healthcare operations, and other purposes permitted or required by law. Your PHI may be shared with our partners or “Business Associates” for these uses and disclosures. Not every use or disclosure will be listed; however, all of the ways we are permitted to use and disclose information will fall into one of the categories below:
- Treatment: We will use and disclose your PHI to provide, coordinate, or manage your healthcare and any related services. This includes coordination or management of your healthcare with NoHo and other third parties, consultations between healthcare providers, or referrals to other providers for treatment.
- Payment: Your PHI may be used, as needed, to obtain payment for the services we provide.
- Healthcare Operations: We may use or disclose your PHI in order to support the business activities of our practice. These activities include, but are not limited to, quality assessment, employee review, training, licensing, quality improvement, and conducting or arranging for other business activities.
- AI Processing and Technology: We may use artificial intelligence (“AI”) technologies to process your PHI for purposes of treatment, payment, and healthcare operations. This may include AI recording and transcription during scheduling and during your visits to create documentation of your care, perform medical coding and billing processes, analyze your health information, assist with clinical decision-making, identify patterns in your health data, and improve the quality and efficiency of your care. All AI processing of your PHI is subject to the same privacy protections, security measures, and compliance requirements as other uses and disclosures of your information described in this notice.
- Other Legal Purposes: We may also need to disclose your PHI for other recognized legal purposes including, without limitation, providing help with public health and safety issues, doing research, responding to legal actions, and complying with the law.
3. YOUR RIGHTS
You have the following rights regarding the PHI we maintain about you:
- Right to Inspect and Copy: You have the right to inspect and copy PHI that may be used to make decisions about your care. This includes medical and billing records.
- Right to Amend: If you feel that the PHI we have about you is incorrect or incomplete, you may ask us to amend the information. You have the right to request an amendment for as long as the information is kept by or for our practice.
- Right to an Accounting of Disclosures: You have the right to request an accounting of certain disclosures we have made of your PHI. This right applies to disclosures for purposes other than treatment, payment, or healthcare operations as described in this Notice of Privacy Practices.
- Right to Request Restrictions: You have the right to request a restriction or limitation on the PHI we use or disclose for treatment, payment, or healthcare operations. You also have the right to request a limit on the PHI we disclose about you to someone who is involved in your care or the payment for your care.
- Right to Request Confidential Communications: You have the right to request that we communicate with you about medical matters in a certain way or at a certain location. For example, you can ask that we only contact you at a certain phone number or that we do not send texts or leave voicemails.
- Right to a Paper Copy of This Notice: You are entitled to receive a paper copy of our Notice of Privacy Practices. You may ask us to give you a copy of this notice at any time.
- Right to Be Notified of a Breach: You have the right to be notified in the event that we (or one of our Business Associates) discover a breach of unsecured PHI.
- Right to Decline or Opt Out of Recording: You have the right to request that your visit and other oral communications not be recorded.
- Right to Opt Out of AI Processing: You have the right to request that your PHI not be processed using certain AI technologies. Please note that opting out of AI processing may impact how we deliver certain services.
4. ADDITIONAL STATE PRIVACY RIGHTS
You may have additional rights under state law regarding your medical information, which we will honor.
5. CONSENT FOR ELECTRONIC COMMUNICATIONS & VOICEMAILS
You consent to receive appointment reminders and other healthcare communications via text message, email, and/or voicemail. You acknowledge that certain electronic communications may not be encrypted and could potentially be intercepted, altered, forwarded, or read by others, accessed through unsecured networks, or sent to the wrong recipient. You understand that electronic communications and voicemails to the Practice are not monitored outside of normal business hours and that messages containing your health information may become part of your medical record. Despite these risks, you consent to receive electronic communications and voicemails from the Practice. By consenting to electronic communications and voicemails, you agree to hold the Practice harmless for any unauthorized access, use, or disclosure of your protected health information sent via these methods.
You agree to provide accurate contact information, including your mobile phone number and email address, to facilitate these communications. You may opt-out of receiving appointment reminders and other healthcare communications at any time by contacting our office or following opt-out instructions in the messages. Standard text messaging rates may apply based on your mobile carrier’s plan.
6. COMPLAINTS
If you believe your privacy rights have been violated, please let us know by contacting legal@noholabs.com. You can also send written correspondence to NoHo Medical Services, P.C. ℅ Legal, Pier 5, Ste 101, San Francisco, CA, 94111 or you may call us at (331) 999-0568.
7. CONTACT INFORMATION
For further information about the matters covered by this notice, please contact our Privacy Department at legal@noholabs.com.
8. CHANGES TO THIS NOTICE
We reserve the right to change the terms of this notice and will inform you of any changes.
9. PROVIDER DISCLOSURE INFORMATION
NoHo Medical Services, P.C. provides the clinical services through providers licensed in the patient’s state, under the leadership of its Medical Director, Dr. Tina Wu.
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